Deciding your sale triggers before you know the price

Rothblatt’s plan was adopted 7 November 2025 and fixed a quantity per session; October’s price was irrelevant to October’s behaviour. You have no 10b5-1 regime and no public stock, so the instrument does not transfer — but the discipline is the whole content and it costs nothing.

The private-company version: pre-commit the rule, in writing, for the decisions you will otherwise make emotionally. How much of a windfall or a large contract payment goes to the corporation versus out to you. At what revenue level you take a salary increase. What share of surplus is invested rather than held in cash. Written in advance, these are policy; written in the moment, they are mood.

First step this week: one rule, one sentence, with a number in it, dated. Rothblatt’s was “9,500 shares per session until the options are gone.” Yours might be “every payment above $X goes 60/40 to retained surplus and salary.” The form matters less than the fact that the price is unknown when you write it.