There is no 10b5-1 for a private Ontario company — no public market, no insider-trading window, nothing to schedule against. But the underlying discipline is the part worth copying: decide the rule while you are uninformed, then let it run. For a private company that means a shareholders’ agreement with a pre-agreed valuation formula and buy-sell mechanics settled now, not negotiated in the week someone wants out. The Thiel item is the argument for it: his constant share count is what makes his selling uninterpretable, and uninterpretable is a feature.